Callum Finn
Personal Branding

In recent years, my work has drifted slightly and I wanted to create a brand identity that represented that. While still designing, I have begun to incorporate filmmaking and photography into the services I offer.

'madebycallum' will represent all my services and skills under one umbrella name that I can use on all platforms to create brand recognition.

For this project in particular, I focused heavily on the monogram logo design, which is an abstract design of my initials, C and F. As well as an equals sign, suggesting I put equal amount of effort into all pieces of work that I create, and an infinity symbol symbolising the infinite possibilities when it comes to creativity.

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